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Our news story that retailer Habitat got caught out when spamming on Twitter drew the following response:

I can’t agree more with Antony Mayfield’s comments. The technical understanding of how to send a tweet and how to follow others is only step one.

Understanding the social aspect takes listening to conversations before acting – just as it should be done in real life. Listening is key to understanding.

This should not scare marketers away from using Twitter. Working with companies such as iCrossing and others will help a marketer avoid these kinds of pitfalls.

Mike Joseph

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