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Q&A: Twitter’s senior product director on making the content of public tweets a ‘first class citizen’
Josie AllchinSee what Twitter’s senior director for product Kevin Weil had to say about the brand’s new keyword targeting product at its second annual #Twitter4Brands conference.
Q&A: P&G managing director Irwin Lee
Rosie BakerAs P&G partners with Asda to drive awareness of its Clean Drinking Water Programme, Marketing Week spoke to the FMCG firm’s UK managing director Irwin Lee about the challenges brands face marketing sustainability messages.
Change4Life kitemark plans resurrected
Seb JosephPlans to award brands offering healthy products and services a Change4Life kitemark have been resurrected.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.