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Q&A: Twitter’s senior product director on making the content of public tweets a ‘first class citizen’
Josie AllchinSee what Twitter’s senior director for product Kevin Weil had to say about the brand’s new keyword targeting product at its second annual #Twitter4Brands conference.
Q&A: P&G managing director Irwin Lee
Rosie BakerAs P&G partners with Asda to drive awareness of its Clean Drinking Water Programme, Marketing Week spoke to the FMCG firm’s UK managing director Irwin Lee about the challenges brands face marketing sustainability messages.
Change4Life kitemark plans resurrected
Seb JosephPlans to award brands offering healthy products and services a Change4Life kitemark have been resurrected.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.