See what Twitter’s senior director for product Kevin Weil had to say about the brand’s new keyword targeting product at its second annual #Twitter4Brands conference.
As P&G partners with Asda to drive awareness of its Clean Drinking Water Programme, Marketing Week spoke to the FMCG firm’s UK managing director Irwin Lee about the challenges brands face marketing sustainability messages.
Plans to award brands offering healthy products and services a Change4Life kitemark have been resurrected.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.