See what Twitter’s senior director for product Kevin Weil had to say about the brand’s new keyword targeting product at its second annual #Twitter4Brands conference.
As P&G partners with Asda to drive awareness of its Clean Drinking Water Programme, Marketing Week spoke to the FMCG firm’s UK managing director Irwin Lee about the challenges brands face marketing sustainability messages.
Plans to award brands offering healthy products and services a Change4Life kitemark have been resurrected.
With movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
The British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.