E.on has appointed a head of marketing communications to handle its through the line customer marketing strategy.
EDF Energy has hiked its prices 15%, at the same time as calling for an investigation into pricing in the energy market.
Domestic tourism in England is to benefit from a £3m investment from the Olympic budget.
Customer closeness used to enable marketers to conduct the orchestra of the marketing mix but too many now are woefully under-prepared and under-trained to play this vital role.
In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved.
A focus on social content and partnerships is allowing Three to engage with customers in new and immersive ways.
Online auction giant eBay is extending its customer-centric approach to help SMEs in Wolverhampton revive the struggling high street.