Chris Dobson has been appointed marketing director for website positioning company WebObjective. Dobson previously worked at the Automobile Association where he headed the AA’s Car Buyers’ Guide online project and was latterly head of insurance retention.
The Advertising Standards Authority (ASA) is launching its first television and radio advertising, reflecting its new responsibility for regulating broadcast advertising content. The campaign, which also includes press and outdoor ads, has been deliberately designed to be “bad” to highlight the regulator’s strength in keeping advertising standards high in the UK by forcing the withdrawal […]
USwitch.com, an independent energy price comparison service, says almost 3 million British Gas customers plan to switch to a cheaper supplier following the company’s fourth price hike in three years. A further 2 million have pledged to switch if another price rise is announced.
Two articles in last week’s issue (MW last week) caught my eye. First, “The party’s over for online gambling” quoted the downbeat forecasts and plunging share price of PartyPoker’s owner as evidence that the boom may be coming to an end. Second, the results of a Quickwise survey “A question of trust for gamblers” indicated […]
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.