WebObjective names marketing director

Chris Dobson has been appointed marketing director for website positioning company WebObjective. Dobson previously worked at the Automobile Association where he headed the AA’s Car Buyers’ Guide online project and was latterly head of insurance retention.


New Campaigns – ASA

Marketing Week

The Advertising Standards Authority (ASA) is launching its first television and radio advertising, reflecting its new responsibility for regulating broadcast advertising content. The campaign, which also includes press and outdoor ads, has been deliberately designed to be “bad” to highlight the regulator’s strength in keeping advertising standards high in the UK by forcing the withdrawal […]

Online gambling must be a thrill in itself

Marketing Week

Two articles in last week’s issue (MW last week) caught my eye. First, “The party’s over for online gambling” quoted the downbeat forecasts and plunging share price of PartyPoker’s owner as evidence that the boom may be coming to an end. Second, the results of a Quickwise survey “A question of trust for gamblers” indicated […]


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