Wieden & Kennedy has created an ad campaign to support the relaunch of Revlon’s Charlie perfume later this year. The campaign will use a female cartoon character called Charlie and is designed to give the perfume a trendy image.
An overcrowded charity sector is responsible for some of the most effective and efficient pieces of direct mail, providing a lesson to the commercial world, says Ian Whiteling
The Newspaper Marketing Agency (NMA), the body that promotes national newspapers as a medium to the advertising industry, has appointed Initiative as its strategic media partner. TBWA/London handles advertising for the NMA and TBWA/GGT has just been appointed to create a digital marketing and direct marketing campaign. The latest press ads, which broke last week, […]
Pipex, the internet service provider, has shortlisted three agencies to pitch for its first advertising account, believed to be worth £3m.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.