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The Week in Tech: State Farm on its gaming push and Volvo’s electric climbdown
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
When you think of where an insurance company should turn up looking for customers, it would be reasonable to think that gaming would be fairly low down on the list.
After all, the games industry has a reputation for skewing to younger demographics and insurance is traditionally something aimed at older people who are ready to settle down. But State Farm, the American insurance provider with closer to 90 million account holders, is bucking the trend and has bet on gaming in a big way.
