Weetabix has appointed DDB London to handle its &£12m ad business after a pitch handled by The Haystack Group.
Lord Burns paints a picture of a future BBC that is focused hard on public service, drops shows when they become widely popular, but may carry an advertising presence. Branwell Johnson reports
Mustoes has developed a television branding campaign for holiday camp company Butlins, using the strapline ‘Kids Love It’. The £5m campaign, which is due to break on Boxing Day, moves away from Butlins’ positioning as a value destination and focuses on its appeal to people with families. The humorous ads feature a number of young […]
British Gas is launching an eco-friendly tariff called Warm Fix to link energy efficiency with customer bills. It will offer a price freeze for three years.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
There’s plentiful research to show buyers don’t make purchases logically, yet B2B marketers still try to make sales largely based on product features.