Weetabix has appointed DDB London to handle its &£12m ad business after a pitch handled by The Haystack Group.
Lord Burns paints a picture of a future BBC that is focused hard on public service, drops shows when they become widely popular, but may carry an advertising presence. Branwell Johnson reports
Mustoes has developed a television branding campaign for holiday camp company Butlins, using the strapline ‘Kids Love It’. The £5m campaign, which is due to break on Boxing Day, moves away from Butlins’ positioning as a value destination and focuses on its appeal to people with families. The humorous ads feature a number of young […]
British Gas is launching an eco-friendly tariff called Warm Fix to link energy efficiency with customer bills. It will offer a price freeze for three years.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.