Weetabix has appointed DDB London to handle its &£12m ad business after a pitch handled by The Haystack Group.
Lord Burns paints a picture of a future BBC that is focused hard on public service, drops shows when they become widely popular, but may carry an advertising presence. Branwell Johnson reports
Mustoes has developed a television branding campaign for holiday camp company Butlins, using the strapline ‘Kids Love It’. The £5m campaign, which is due to break on Boxing Day, moves away from Butlins’ positioning as a value destination and focuses on its appeal to people with families. The humorous ads feature a number of young […]
British Gas is launching an eco-friendly tariff called Warm Fix to link energy efficiency with customer bills. It will offer a price freeze for three years.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.