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Weetabix on why consistency is key to stay one step ahead
Rather than relying on high brand recognition, Weetabix’s head of brand Gareth Turner explains the breakfast business has continued to innovate while keeping consistent with its brand DNA, honed over the past 90 years.
By staying true to its brand DNA crafted over 90-years in business, Weetabix believes it has been able to innovate without comprising its brand value. Speaking at the Festival of Marketing: Fast Forward, head of brand Gareth Turner explained Weetabix has stayed relevant with new audiences for nine decades by “tweaking” itself year after year to avoid becoming “rusty” and “old fashioned”.
