Weetabix launches £5m campaign

Weetabix is launching a £5m advertising campaign to encourage consumers to eat the cereal brand as a snack at different times of the day as well as for breakfast. The new activity, which has been created by WCRS, breaks this week.

The campaign includes TV ads with tailored messages for different times of the day that will encourage viewers to try the cereal with a range of toppings. There are eight executions with two serving suggestions.

The ads, which have the strapline “What’s on Weetabix TV?”, will be supported by outdoor, press and online activity. Weetabix chief executive Ken Wood says the campaign is “a comprehensive package of support” that will offer consumers “new ways to eat Weetabix”.