Weightwatchers.co.uk appoints head of marketing
Weightwatchers.co.uk has appointed James Hilton as head of marketing. He is a former marketing director of MGM Mirage Online and head of strategic alliances for Guardian Media Group.
Weightwatchers.co.uk has appointed James Hilton as head of marketing. He is a former marketing director of MGM Mirage Online and head of strategic alliances for Guardian Media Group.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.