WeightWatchers pork supplier denies swine flu links

The multinational meat processing company which produces WeightWatchers branded pork products in the UK has rebutted claims its Mexican pig farm may be the source of the global swine flu outbreak.

Smithfield Foods has been named by villagers in La Gloria, Mexico, where the first human cases were recorded, as a possible source of the outbreak, according to reports.

However, Smithfield Foods has issued a statement saying it has “found no clinical signs or symptoms of the presence of swine influenza at the company’s swine herd or its employees at in joint ventures in Mexico”.

Over 100 people have died after contracting the virus in Mexico, a new strain of H1N1 known as swine or pig flu. It has since spread to the US and Europe.

A 23-month-old child is suspected to have died after contracting the bug in Texas – the first known fatality outside of Mexico.

Governments around the world are rolling out public health programs designed to stem the spread of the flu, which is the first variation of the bug which caused the last global pandemic in 1918.

The outbreak has hit airline and travel companies, with shares falling in British Airways and Carnival Group Cruises, and there is concern that the pork industry may also suffer.

Recommended

HD drives BSkyBs customer sign up

Marketing Week

BSkyB attracted 80,000 new customers in the first three months of the year, while a cut in the cost of Sky HD helped it attract 243,000 new customers. The satellite broadcaster’s adjusted revenue was up 7% to £3.96bn in the nine months to March 31, while adjusted operating profit rose 13% to £589m. The total […]

Chrysler expected to file for bankruptcy

Marketing Week

Car manufacturer Chrysler is expected to enter bankruptcy protection after failing to meet a US government deadline to finalise a major restructuring plan. The Obama administration had set Chrysler a deadline of midnight tonight Washington time (5am Friday BST), but White House official says bankruptcy now looks inevitable. Chrysler has already received a $4bn (£2.7bn) […]

IAB updates best practice guide for online video advertising

Marketing Week

The Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector. The guidelines have been produced by the IAB Video Council, which includes representatives from YouTube, Guardian, Sky, Channel 4, Bauer, Telegraph, Microsoft, Yahoo and the BBC, with the […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now