
Wella’s marketing boss on his plan to create ‘billionaire brands’
As Wella carves out an independent future after being sold by Coty, CMO Hugh Dineen has been brought on board to drive growth and “unleash the spirit of dynamic entrepreneurialism”.
Haircare and cosmetics company Wella is fostering an entrepreneurial and startup mindset among its marketers, as it looks to drive growth as an independent business.