As Wella carves out an independent future after being sold by Coty, CMO Hugh Dineen has been brought on board to drive growth and “unleash the spirit of dynamic entrepreneurialism”.
Haircare and cosmetics company Wella is fostering an entrepreneurial and startup mindset among its marketers, as it looks to drive growth as an independent business.
US beauty firm Coty saw double-digit sales growth for its mass market consumer division, crediting the early success of repositioning brands including Rimmel and CoverGirl.
Cutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The new course is designed to help senior marketers cross over into business management. It will be led by Helen Edwards, and feature renowned professors such as Roger Martin and Alison Fragale.
The barriers to introducing accessible advertising are relatively low, but the potential gains for brands are high, according to P&G Europe’s chief brand officer, Taide Guajardo.
Achieving big things on a small budget is possible. Here are four things to consider.