Haircare and cosmetics company Wella is fostering an entrepreneurial and startup mindset among its marketers, as it looks to drive growth as an independent business.
US beauty firm Coty saw double-digit sales growth for its mass market consumer division, crediting the early success of repositioning brands including Rimmel and CoverGirl.
Cutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.