Wells and Youngs considers appealing ASA ban

Wells and Youngs says it is very surprised at the Advertising Standards Authority decision to ban a poster campaign for its Courage beer brand and is considering whether to appeal the decision.

Wells and Young’s says it is “very surprised” at the Advertising Standards Authority decision to ban a poster campaign for its Courage beer brand and is considering whether to appeal the decision.

The ad, created by the Kindred Agency, uses the strapline ‘take courage my friend’ and shows a worried looking man sat with a can of beer and glass beside him while a woman wearing a figure-hugging dress stands beside him.

The watchdog ruled that the ad suggests that drinking the beer would give the man confidence to tell the woman that the dress is unflattering.

Chris Lewis, marketing director for brewer Wells and Young’s, says: “We are very surprised by the ASA’s decision regarding our Courage advertisement.
The advert depicts a very common situation which our target demographic would relate to.”

He adds its ads intend to portray “humorous everyday occurrences” which drinkers of Courage can relate to.

The ASA ruled that ad must not appear again in its current form.

Recommended

AirMiles launches specialist loyalty programme provider

Marketing Week

AirMiles is launching a specialist division called The Mileage Company to offer management services for existing or new loyalty schemes. The Mileage Company will be a wholly owned subsidiary of British Airways and will run AirMiles and take responsibility for maximising the commercial success globally of British Airways’ own reward currency BA Miles. The Mileage […]

Ikea reviews global media accounts

Marketing Week

Swedish home retail giant Ikea is reviewing its global media agency accounts, currently held by WPP Group’s Mediaedge:cia and MediaCom. Mediacom has held the UK business since 2005, when the WPP group agencies took over the global accounts after winning a final pitch against Omnicom’s OMD. The retailer has been seeking to shore up its […]

RFL seeks headline supporter for Four Nations

Marketing Week

The Rugby Football League (RFL) is looking for a headline sponsor for the first Four Nations international tournament. The sport’s governing body is to offer a sponsorship package to include naming rights and title sponsorship of the competition, which will take place in England and France in October and November. The package will also include […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now