We’re sweet on honey

The Diary is always eager to keep its little nook of Marketing Week alive with glitz and glamour. so it’s with great pleasure that we present another "stunna" from the world of marketing, whose name begins with Ais.

Following in the footsteps of the Diary’s favourite promotions girl, Aisleyne off Big Brother, comes the alluring Aisling Walshe, receptionist at BD-NTWK, who, at the time of going to press, was number 43 in this year’s FHM High Street Honeys competition.

Some 8,000 girls entered the competition and Aisling was delighted to have made the final 100.

Aisling has only been with BD-NTWK for a month, and wasn’t planning to tell her bosses about entering the competition. But the young and trendy types at the agency soon spotted her in the booklet accompanying this month’s FHM.


Spreading only so far

Marketing Week

The launch of an easier-to-spread variant was intended to increase consumption of the iconic spread, but the ‘love it or hate it’ factor limits its appeal, says Caroline Parry Love it or hate it, Marmite has become one of the most iconic brands in the UK. Unilever Foods has owned the brand since 2000 and […]

Assessing the Starbucks brand

Marketing Week

Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

Turning the corner

Marketing Week

Despite more bad news for ITV and GCap Media, big investors are starting to show an interest as they sense an opportunity to buy big. By David Forster. There is a stock market adage that the best time to buy a falling share is when the last buyer capitulates and turns bearish – the rationale […]


    Leave a comment