West Bromwich Buiolding Society offers car with mortgage
West Bromwich Building Society is offering a new Rover 25 car with its “Brum Brum Mortgage”. Consumers can choose the specification or upgrades after the mortgage application is completed.
West Bromwich Building Society is offering a new Rover 25 car with its “Brum Brum Mortgage”. Consumers can choose the specification or upgrades after the mortgage application is completed.
Is this the Witness Relocation Programme’s annual day out? Or a publicity photo from MI5 staff’s latest car-buying spree? Sadly it’s neither. Pictured and pixelated are the contestants from the Formula Woman Championship, the UK’s first all-female motor racing event championship, which Mates condoms has agreed to sponsor. Les Dawson fans will be disappointed that […]
The Advertising Standards Authority (ASA) has upheld a complaint by financial company Egg against rival Halifax for a press campaign with the headline “Egg beating”. The ASA has ruled that the headline is misleading because Halifax does not offer better rates than Egg, and has asked the bank not to repeat the claim. The advertising […]
Zurich Financial Services has promoted Simon Foster to be top marketer for Zurich Life, while at the same time poaching back a former Zurich Life marketing director Kevin Ronaldson to head Zurich Advice Network. Zurich has also confirmed that former marketing director of Zurich Bank Richard Popper has left the company.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.