West Bromwich Building Society is offering a new Rover 25 car with its “Brum Brum Mortgage”. Consumers can choose the specification or upgrades after the mortgage application is completed.
Is this the Witness Relocation Programme’s annual day out? Or a publicity photo from MI5 staff’s latest car-buying spree? Sadly it’s neither. Pictured and pixelated are the contestants from the Formula Woman Championship, the UK’s first all-female motor racing event championship, which Mates condoms has agreed to sponsor. Les Dawson fans will be disappointed that […]
The Advertising Standards Authority (ASA) has upheld a complaint by financial company Egg against rival Halifax for a press campaign with the headline “Egg beating”. The ASA has ruled that the headline is misleading because Halifax does not offer better rates than Egg, and has asked the bank not to repeat the claim. The advertising […]
Zurich Financial Services has promoted Simon Foster to be top marketer for Zurich Life, while at the same time poaching back a former Zurich Life marketing director Kevin Ronaldson to head Zurich Advice Network. Zurich has also confirmed that former marketing director of Zurich Bank Richard Popper has left the company.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.