West Ham to extend reach of club brand

West Ham United Football Club has signed a raft of new licences as the east London club looks to increase the number of branded goods available outside official club channels.

New agreements brokered by CPLG Sport include Kamtronik for football board games, UR In The Paper for photographs and USBMan for branded USB sticks.

It has also renewed deals for headgear and footwear with New Era and Bafiz, respectively.

The Premier League club already has more than 35 licences in place across categories such as clothing, gifts and stationery.

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