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The numbers racket never did add up

Marketing Week

Mark Ritson’s persistent questioning (MW last week) of how BARB’s “ratings” currency is used is highly entertaining, as well as illuminating. To compound his concerns, my understanding has always been that there is a conservative 40 per cent margin for error in BARB’s ability to measure the number of people in a room (let alone […]

Powergen planning campaign

Marketing Week

Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.

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