Western Union has signed a multi-year sponsorship agreement with the BMW Williams F1 team to be one of its B2B sponsors.
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
Mark Ritson’s persistent questioning (MW last week) of how BARB’s “ratings” currency is used is highly entertaining, as well as illuminating. To compound his concerns, my understanding has always been that there is a conservative 40 per cent margin for error in BARB’s ability to measure the number of people in a room (let alone […]
Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.