Western Union has signed a multi-year sponsorship agreement with the BMW Williams F1 team to be one of its B2B sponsors.
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
Mark Ritson’s persistent questioning (MW last week) of how BARB’s “ratings” currency is used is highly entertaining, as well as illuminating. To compound his concerns, my understanding has always been that there is a conservative 40 per cent margin for error in BARB’s ability to measure the number of people in a room (let alone […]
Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.