Wet weather and sales boost July spending

High street spending was steady in July thanks to mid season sales and new lines, according to BDO’s monthly high street tracker.

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Total sales were up 2.6% in July, driven by fashion sales which increased 3.7% thanks to cold weather which brought forward the demand for autumn ranges.

Many fashion retailers also launched early sales in June to encourage shoppers to part with their cash.

Non-fashion sales increased 1.1% with luxury and beauty categories reporting strong performance, while homeware sales fell 2.1% during the month as consumers continue to reign in big ticket purchases.

Non-store sales, which includes online, phone and catalogue sales increased 39.9%, driven by online fashion stores.

Don Williams, national head of retail and wholesale at BDO LLP says: “The figures show consumers will continue to spend with retailers who can offer exciting products and promotions supported by consumer-orientated service.

“The retailers doing this can have the confidence to continue investing in their multi-channel offering and on quality retail sites in the best locations.”

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