WH Smith has appointed Dixons Group buying director Tim Clifford as commercial director.
If marketed properly, a scientific study claiming that churchgoers outlive non-believers could see the pews packed to the rafters
Coca-Cola prepares to hijack Pepsi deal by backing multi-million pound Goal! film trilogy
A new “green” website is looking for support from businesses eager to reach environmentally minded consumers. Junkk.com, which will operate as a commercial site rather than not-for-profit, is the brainchild of former advertising agency boss Peter Martin, who as head of a major Singapore-based agency has worked on campaigns for clients such as Microsoft, MTV […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.