WH Smith appoints ex Dixons buying director
WH Smith has appointed Dixons Group buying director Tim Clifford as commercial director.
WH Smith has appointed Dixons Group buying director Tim Clifford as commercial director.
If marketed properly, a scientific study claiming that churchgoers outlive non-believers could see the pews packed to the rafters
Coca-Cola prepares to hijack Pepsi deal by backing multi-million pound Goal! film trilogy
A new “green” website is looking for support from businesses eager to reach environmentally minded consumers. Junkk.com, which will operate as a commercial site rather than not-for-profit, is the brainchild of former advertising agency boss Peter Martin, who as head of a major Singapore-based agency has worked on campaigns for clients such as Microsoft, MTV […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.