WH Smith has appointed Sharon David as marketing director of its travel division, overseeing branches in airports, rail and bus stations, as well as its trial Stationers formats (<I>MW</I> February 2). David was previously water brand controller at Britvic.
From the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown