WH Smith launches own titles
WH Smith is launching an exclusive range of titles featuring extracts from the UK’s favourite books to coincide with the results of the BBC’s The Big Read. Called Little Reads, the 40 titles retail at &£1 each.
WH Smith is launching an exclusive range of titles featuring extracts from the UK’s favourite books to coincide with the results of the BBC’s The Big Read. Called Little Reads, the 40 titles retail at &£1 each.
Nationwide is to promote its sponsorship of the FA Cup this weekend with an outdoor campaign in Cardiff featuring street banners, a branded blimp, bus advertising and free merchandise.
Trinity Mirror has poached Celador International senior executive Ellis Watson to fill the newly created position of general manager of Mirror Group Newspapers (MGN). The former News International marketer will head marketing and ad sales at MGN. He starts in his new role next month. The move follows the departure of MGN managing director Mark […]
Trinity Mirror has poached Celador International senior executive Ellis Watson to fill the newly created position of general manager of Mirror Group Newspapers (MGN). The former News International marketer will head marketing and ad sales at MGN. He starts in his new role next month. The move follows the departure of MGN managing director Mark […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.