What a picture you paint…

There never was such a perfect illustration of the marketing sector’s blindness to the buoyancy of the over-50’s sector as the illustration Marketing Week chose to accompany Kevin Lavery’s excellent letter on the subject (June 13). He was right when he declared most marketers would rather die than admit to working in the sector. And so what does MW use as an image to illustrate the affluent, energetic and discerning over-50’s? A picture of 85-year old women playing bingo – hardly an appropriate representation of our biggest and fastest growing market for mainstream advertising

Stephen Pidgeon


Target Direct

Cheltenham, Gloucestershire


    Leave a comment