What a tour of San Francisco startups reveals about the future of marketing
From virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
From virtual reality to bots, Marketing Week explores the latest advances in the world of technology and marketing.
Ahead of the Dreamforce conference in San Francisco last week, Marketing Week took an exclusive tour of some of the city’s most exciting tech brands to see what makes them tick.
In the first of a six-part series in partnership with Salesforce, we talk to six executives from six disruptive brands about the disruptive mindset.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.