What are the next big challenges marketers face?

Senior marketers at Marketing Week Live 2014 define what they regard as their next big challenges.


Senior marketers including Jonathan Earle from Telefonica UK, Andrew Towers from thetrainline.com, David Pemsel from Guardian News & Media and Peter Espersen from Lego outline the challenges and opportunities they forsee for marketers from the ‘internet of things’ to delivering consistent customer experiences.

See more video from Marketing Week Live here.