Lucy Handley

What brands can learn from Burberry and Beckham

Lucy Handley

Romeo Beckham – Victoria and David’s 10-year-old son – has been revealed as the star of Burberry’s spring/summer 2013 advertising campaign, generating much excitement. But what can non-luxury brands, without the profile or cash of Burberry, learn from this?

Ritson featured image

Four lessons marketers can learn from Sepp Blatter

Mark Ritson

One of the great highlights of being a marketer is reading the clichéd, unintentionally hilarious articles detailing “what marketers can learn from….”. You take a current topic du jour and then append onto it a series of highly tangential marketing learnings of absolutely no value whatsoever.