With Facebook adding new tools to its Messenger platform, including the ability to scan unique user codes to start a conversation, both brands and agencies expect the social media giant to develop into a clearer customer service tool.
Facebook has opened up its Messenger platform by announcing Messenger Codes, which allow brands to display codes that can then be scanned by users in order to start up an instant conversation via the one-on-one messenger platform.
Facebook’s partnership with Dunnhumby aims to improve its “credibility” among marketers by proving a link between advertising on the social network and both in-store and online sales but it faces challenges in getting brands to trust the data and must do more work to connect across the entire marketing ecosystem.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.