What does ‘digital transformation’ really mean?
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Vice’s Shane Smith on content marketing pitfalls, tech trends and disruption
Jonathan BaconUnilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
Four trends that will shape media in 2016
Mindi ChahalAs social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Top tips for digital transformation from marketers at Vue, Shop Direct and Shell
Mindi ChahalDominic Rowell, Gareth Jones and Fiona Low on why collaboration and simplicity are key to digital transformation and why it should be a continuous journey rather than a one-off fix.
Marketing ‘Sprintathon’ raises over £50k for cancer research
Michaela JeffersonBrands including Just Eat, Tesco and Mars put forward a team for last week’s event, which was described as the “de facto welcome back” for the industry, following 18 months of Covid-19.
Marketing effectiveness, DTC, CX: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
HSBC CMO Leanne Cutts steps down to move into dairy industry
Michaela JeffersonCutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Heinz switches slogan to ‘Beanz Meanz More’ as part of purpose drive
Manny PhamHeinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.