What does ‘digital transformation’ really mean?
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Vice’s Shane Smith on content marketing pitfalls, tech trends and disruption
Jonathan BaconUnilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
Four trends that will shape media in 2016
Mindi ChahalAs social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Top tips for digital transformation from marketers at Vue, Shop Direct and Shell
Mindi ChahalDominic Rowell, Gareth Jones and Fiona Low on why collaboration and simplicity are key to digital transformation and why it should be a continuous journey rather than a one-off fix.
Channel 4 sees ‘uptick’ in minority viewership following representation drive
Michaela JeffersonCEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Marketoonist on customer lifetime value
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Five ways to speed up creative projects between brands, agencies and partners
Marketing Week PartnerCreative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiences make memories – it’s time for brands to be bold again
Andrew GeogheganExperiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.