What does ‘digital transformation’ really mean?
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Vice’s Shane Smith on content marketing pitfalls, tech trends and disruption
Jonathan BaconUnilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
Four trends that will shape media in 2016
Mindi ChahalAs social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Top tips for digital transformation from marketers at Vue, Shop Direct and Shell
Mindi ChahalDominic Rowell, Gareth Jones and Fiona Low on why collaboration and simplicity are key to digital transformation and why it should be a continuous journey rather than a one-off fix.
Making agile work: Why GSK values skills over seniority
Charlotte RogersFrom building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
Coke’s marketing boss on Christmas, brand culls and what makes a good marketer
Molly FlemingIn an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
Channel 4 reveals new brand purpose in digital focus
Sarah VizardThe broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Pete Markey to leave TSB for CMO role at Boots
Sarah VizardMarkey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.