Unilever’s Keith Weed interviews Vice Media CEO and Cannes Lions Media Person of the Year Shane Smith.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Dominic Rowell, Gareth Jones and Fiona Low on why collaboration and simplicity are key to digital transformation and why it should be a continuous journey rather than a one-off fix.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.