How VR and real-time data are changing shopping
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Why 2016 will be virtual reality’s breakthrough year
Mindi ChahalWith virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
Outdoor advertising’s digital transformation
Mindi ChahalOut-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Dunnhumby founder Clive Humby: customer insights should be based on passions as well as purchases
Clive HumbyUsing transactional data to guess customers’ motivations gives a limited backward-looking view. Brands must use social data to add personality to their insights, according to dunnhumby founder and Starcount chief data scientist Clive Humby.
Helen Edwards: ‘Data doesn’t give you answers – it gives you more questions’
Josh StephensonAn endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.
Octopus Energy’s CEO on why marketing should ‘define everything’
Hannah RashbassWith a former marketer at the helm, the disruptive energy company prioritses marketing to define its business strategy.
EY CMO Rebecca Hirst: ‘We only measure what we treasure’
Amrit VirdiMarketing leaders from John Lewis, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden opportunities in marketing.
‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.