How VR and real-time data are changing shopping
Physical stores are being transformed as virtual reality and real-time data enable retailers to offer immersive experiences and adjust the shopping environment.
Why 2016 will be virtual reality’s breakthrough year
Mindi ChahalWith virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
Outdoor advertising’s digital transformation
Mindi ChahalOut-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Dunnhumby founder Clive Humby: customer insights should be based on passions as well as purchases
Clive HumbyUsing transactional data to guess customers’ motivations gives a limited backward-looking view. Brands must use social data to add personality to their insights, according to dunnhumby founder and Starcount chief data scientist Clive Humby.
Giffgaff, Innocent, EasyJet: 5 things that mattered this week and why
Marketing Week ReportersFrom Giffgaff’s new ad campaign in response to the coronavirus pandemic to EasyJet scrapping the CMO role and the hit to consumer confidence, catch up with all this week’s most important marketing news.
Cannes Lions cancels 2020 awards and festival
Sarah VizardThe festival’s organiser says that, with the industry “in turmoil” due to the coronavirus pandemic, it has made the decision to cancel this year’s event altogether.
Irreplaceability is the ultimate goal of a brand
Helen EdwardsAs marketers work from home and strive to make sense of their marketing priorities, there is a case to be made for optimism, pragmatism and perspective.
Consumers ‘pay more attention’ to ads next to coronavirus news content
Ellen HammettAn increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.