What does the rise of ad blocking mean for video?
Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads.
Brand interest in rugby hits ‘real high’ as 6 Nations kicks off
Thomas HobbsWith the RBS 6 Nations kicking off this weekend, brands including O2, Peugeot and Dove are looking to capitalise on the success of the Rugby World Cup as ITV airs the tournament for the first time ever.
Coca-Cola sales fizz as brand focuses on quality rather than quantity of its marketing
Leonie RoderickCoca-Cola’s CEO Muhtar Kent has credited the company’s ‘Taste the Feeling’ campaign as an example of how the business is transforming to be “faster” and how its marketing team is fueling its growth.
How GSK plans to shake up healthcare marketing
Leonie RoderickAs GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.
Entertainment overtakes FMCG as best paid sector for marketers
Marketing Week ReportersEntertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.
Want to know what you’re worth? Marketing pay in 2021 revealed
Marketing Week ReportersFrom the best paid sectors to the salaries marketers can expect to earn as they climb the career ladder, Marketing Week’s Career and Salary Survey examines the state of pay in 2021.
How Bodyform plans to tackle the ‘gender pain gap’
Manny PhamThe female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
How progressive brands are bridging the gap with diverse communities
MaryLou CostaDespite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.