What does the rise of ad blocking mean for video?
Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads.
Brand interest in rugby hits ‘real high’ as 6 Nations kicks off
Thomas HobbsWith the RBS 6 Nations kicking off this weekend, brands including O2, Peugeot and Dove are looking to capitalise on the success of the Rugby World Cup as ITV airs the tournament for the first time ever.
Coca-Cola sales fizz as brand focuses on quality rather than quantity of its marketing
Leonie RoderickCoca-Cola’s CEO Muhtar Kent has credited the company’s ‘Taste the Feeling’ campaign as an example of how the business is transforming to be “faster” and how its marketing team is fueling its growth.
How GSK plans to shake up healthcare marketing
Leonie RoderickAs GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.
Ritson’s 10 marketing hacks to help small businesses go big
Charlotte RogersFrom a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever pledges to maintain marketing spend amid rising costs
Manny PhamUnilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).
NHS: The pandemic revealed ‘just how vital’ marketing is
Manny PhamThe NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.
Boots’ CFO: Don’t just have conversations with finance when it’s budget time
Lucy TesserasBoots’ CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.