What does the rise of ad blocking mean for video?
Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads.
Brand interest in rugby hits ‘real high’ as 6 Nations kicks off
Thomas HobbsWith the RBS 6 Nations kicking off this weekend, brands including O2, Peugeot and Dove are looking to capitalise on the success of the Rugby World Cup as ITV airs the tournament for the first time ever.
Coca-Cola sales fizz as brand focuses on quality rather than quantity of its marketing
Leonie RoderickCoca-Cola’s CEO Muhtar Kent has credited the company’s ‘Taste the Feeling’ campaign as an example of how the business is transforming to be “faster” and how its marketing team is fueling its growth.
How GSK plans to shake up healthcare marketing
Leonie RoderickAs GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.
Why Superdrug believes it is ‘poised nicely’ to help customers through the cost of living crisis
Michaela JeffersonPrice and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
Pret’s former marketing boss on the secrets of a growth mindset
Charlotte RogersFrom taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.
Can you achieve long and short at the same time? Usually, no
Mark RitsonIt’s appealing to fulfil brand and sales objectives in one execution, but they’re so different that you’ll probably fail at both.
Ageism: Is marketing ‘obsessed’ with hiring digital natives?
Molly InnesFrom a lack of transparency to the misconception only under 35s possess digital skills, marketers address the ageism rife in recruitment.