What does the rise of ad blocking mean for video?
Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads.
Brand interest in rugby hits ‘real high’ as 6 Nations kicks off
Thomas HobbsWith the RBS 6 Nations kicking off this weekend, brands including O2, Peugeot and Dove are looking to capitalise on the success of the Rugby World Cup as ITV airs the tournament for the first time ever.
Coca-Cola sales fizz as brand focuses on quality rather than quantity of its marketing
Leonie RoderickCoca-Cola’s CEO Muhtar Kent has credited the company’s ‘Taste the Feeling’ campaign as an example of how the business is transforming to be “faster” and how its marketing team is fueling its growth.
How GSK plans to shake up healthcare marketing
Leonie RoderickAs GSK expands its consumer health brand portfolio, marketing director for Northern Europe Rachel Deans is determined to place the pharmaceuticals giant at the forefront of digital innovation.
Futurist Tracey Follows on the tech that will impact marketing in the ‘postnormal’ era
Marketing Week ReportersFrom the digital after-life to the growth of synthetic media, futurist Tracey Follows sets out the key trends that will shape the marketing industry over the next five years.
Brands rally behind mentoring initiative to serve marketing’s ‘lost generation’
Charlotte RogersThe School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Marketoonist on culture of new ideas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
What skills will marketers need to face the post-pandemic world?
Megan TatumFrom nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.