You can’t keep a greying indie boy away from the sound of jagged guitars, and so it proved at a recent British Sea Power gig. The Diary’s periscope spied ITV Sales managing director Graham Duff, former Carlton Media sales chief Martin Bowley, RAB chief executive Douglas McArthur and agency heads Mark Cranmer (Starcom) and David Pattison (PHD) – or reasonable facsimiles thereof. What they made of the stage-diving and the giant bear battling with the guitarist while images of sand dunes were projected behind is not known – maybe they were just dreaming about a lost youth of dry ice, eyeliner and lots of hair gel. Or, horror of horrors, a surprise guest band at the next TV conference?
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.