Starbucks has credited its ‘best-in-class’ loyalty programme for helping to boost global sales at its coffee shops but revealed that sales at its UK business fell for the first time in 16 years as it shut a number of unprofitable stores.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female. You may not be aware that I am also a mother.
Asda’s marketing director has held up rival Aldi’s marketing as a great example of how to connect with the key mum demographic, praising its ‘realness, grittiness and humour’ that helps it resonate with customers.
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
As businesses plan for next year, they should think about how they can make the world a better place as well as make money.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.