Starbucks has credited its ‘best-in-class’ loyalty programme for helping to boost global sales at its coffee shops but revealed that sales at its UK business fell for the first time in 16 years as it shut a number of unprofitable stores.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female. You may not be aware that I am also a mother.
Asda’s marketing director has held up rival Aldi’s marketing as a great example of how to connect with the key mum demographic, praising its ‘realness, grittiness and humour’ that helps it resonate with customers.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.