What is personal data worth?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
ESI Media, publisher of the Evening Standard and Independent, has appointed the current managing director of Metro Newspapers Steve Auckland as its group CEO.
L’Oreal is appointing its first UK and Ireland CMO in former Diageo marketer Hugh Pile amid a “regroup” that will align marketing with other functions such as consumer insight and social listening.
Hovis is fostering a more lifestyle-orientated positioning through social media to try to elevate bread from simply being a carrier of fillings to the “wholesome” role it plays in people’s lives.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
The latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
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