What is personal data worth?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Metro boss jumps ship to lead Evening Standard and Independent
Lara O'ReillyESI Media, publisher of the Evening Standard and Independent, has appointed the current managing director of Metro Newspapers Steve Auckland as its group CEO.
L’Oreal hires first UK CMO
Sarah VizardL’Oreal is appointing its first UK and Ireland CMO in former Diageo marketer Hugh Pile amid a “regroup” that will align marketing with other functions such as consumer insight and social listening.
Hovis serves social media recipe for more lifestyle-orientated content
Seb JosephHovis is fostering a more lifestyle-orientated positioning through social media to try to elevate bread from simply being a carrier of fillings to the “wholesome” role it plays in people’s lives.
Marketoonist on change for the sake of change
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Greggs’ focus on loyalty pays off as sales climb
Chris SutcliffeThe high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
The UK’s Top 100 most effective marketers revealed
Marketing Week ReportersOne hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
Four brands on the benefits market research brought to their business
Josh StephensonThe latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
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