
What is recommerce and why is it growing in popularity?
Brands are increasingly tapping into the desire of consumers to bag a bargain and reduce their environmental impact.
Shopping second-hand is not a new concept. From charity shops to eBay, consumers have always been keen to bag a bargain.
Consumers are also increasingly keen to reduce their own consumption and to help combat the negative impact on the environment. This has led many retailers to enter the ‘recommerce’ market (sometimes referred to as ‘resale’ or ‘reverse commerce’), which refers to the buying and selling of pre-owned goods.