Microsoft and Sony PlayStation share their insights on why an ‘always on’ approach and content designed for mobile-first are key to creating a successful content marketing strategy.
Paddy Power sent a lorry from Dover to Calais, France, this morning (2 July) emblazoned with images of sports starts such as tennis player Andy Murray, cricketer Eoin Morgan and runner Mo Farah as the bookmaker attempts to use the immigrant crisis to boost Britain’s sport talent.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
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After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.