Microsoft and Sony PlayStation share their insights on why an ‘always on’ approach and content designed for mobile-first are key to creating a successful content marketing strategy.
Paddy Power sent a lorry from Dover to Calais, France, this morning (2 July) emblazoned with images of sports starts such as tennis player Andy Murray, cricketer Eoin Morgan and runner Mo Farah as the bookmaker attempts to use the immigrant crisis to boost Britain’s sport talent.
The growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
The sportswear brand cut spend related to events such as the Oympics but “doubled down” on digital as ecommerce sales almost doubled.
We round-up the biggest news from the week including UKTV’s ambitious brand revitalisation, how Häagen-Dazs is capitalising on its momentum by doubling digital investment and your chance to vote for the Brand of the Year.
Rather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.