Although most marketers would like to have local team members based in each market where they operate, it is not always realistic so how can brands best set-up and manage international teams to create global growth?
The right team dynamic can have a huge impact on productivity, business growth and employee retention. Marketers at Notonthehighstreet.com, Aldi, Boden and ClearScore share what it takes to create the perfect team.
In a period of post-Brexit uncertainty and potential recruitment freezes, marketers will need to embrace upskilling to maintain a competitive advantage.
From the over focus on performance and the purpose backlash to brands’ inserting themselves into situations they don’t belong, 2022 has not been a good year for everyone in the marketing world.
The online estate agent brought back its ‘Commisery’ campaign in October after putting its poor financial results down to ineffective marketing.
The travel firm has increased booking value by 31% compared to pre-pandemic levels thanks to its focus on brand, tech and enhancing the customer experience.
From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.