Find your edge and diversify: What marketers can learn from gaming
CEO of US gaming company Machine Zone on tracking over 400 KPIs, buying 40 billion monthly impressions and why agencies don’t work.
CEO of US gaming company Machine Zone on tracking over 400 KPIs, buying 40 billion monthly impressions and why agencies don’t work.
Game has shifted focus away from an “obsession” with toppling rivals such as Amazon and Tesco to instead engaging directly with the gaming community.
The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
News Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.