Find your edge and diversify: What marketers can learn from gaming
CEO of US gaming company Machine Zone on tracking over 400 KPIs, buying 40 billion monthly impressions and why agencies don’t work.
Game credits switch to community-focused branding for boost to profitability
Thomas HobbsGame has shifted focus away from an “obsession” with toppling rivals such as Amazon and Tesco to instead engaging directly with the gaming community.
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Why Pokémon Go is a game changer for augmented reality and marketers
Thomas HobbsThe global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
Facebook brings ads to Messenger
Charlotte RogersNews Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
McDonald’s brings back ‘critical’ UK CMO role
Michaela JeffersonPromoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
TfL poaches Eurostar marketing director for top role
Michaela JeffersonGabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
Don’t let the JWT tribunal put you off your pursuit of gender equality
Tanya JosephThe tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
One marketer on how ‘riding the digital wave’ fuelled his career success
Charlotte RogersFrom starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.