Game has shifted focus away from an “obsession” with toppling rivals such as Amazon and Tesco to instead engaging directly with the gaming community.
The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
News Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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