Find your edge and diversify: What marketers can learn from gaming
CEO of US gaming company Machine Zone on tracking over 400 KPIs, buying 40 billion monthly impressions and why agencies don’t work.
Game credits switch to community-focused branding for boost to profitability
Thomas HobbsGame has shifted focus away from an “obsession” with toppling rivals such as Amazon and Tesco to instead engaging directly with the gaming community.
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Why Pokémon Go is a game changer for augmented reality and marketers
Thomas HobbsThe global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
Facebook brings ads to Messenger
Charlotte RogersNews Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
Marketoonist on QR codes in customer service
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
This Much I Learned: Former Nike CMO Greg Hoffman on creative leadership
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful.
One marketer on why being an apprentice feels like ‘hitting the jackpot’
Charlotte RogersConvinced he would never have made it into marketing without an apprenticeship, Nationwide’s Taylor Kellond urges brands to embrace different ways to attract young talent.
‘Brand love’ is banished to Marketing Week’s Room 101
Marketing Week ReportersMarketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.