But marketers are split over the impact of the coronavirus crisis on team cohesion, with almost as many saying team efficiency is worse than before the pandemic as say it is better.
As the Covid-19 outbreak tests teams to their limits and remote working blurs the lines between work and home, marketers are becoming more empathetic towards their colleagues. But will this continue once office life resumes?
Calverley believes her experience as a commercially-driven CMO will stand her in good stead for the move to CEO, but admits to a fear that – after years in marketing – she might not like the change.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
With the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
The proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
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