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Trends 12 03 15 politics version 2
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Political marketing failing to engage young Britons

Jonathan Bacon

With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.

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