What next for Pokémon Go?
With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
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Why Pokémon Go is a game changer for augmented reality and marketers
Thomas HobbsThe global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
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Mark Ritson: The real lesson of Pokémon Go is that today’s marketers will jump on any bandwagon
Mark RitsonLike Cabbage Patch Kids, the Rubik’s Cube and the Tamagotchi, Pokémon Go is a fad destined to burn out quickly, but that doesn’t stop clueless marketers abandoning their brand positioning in favour of luring any teenage boy with a smartphone.
McDonald’s on Pokémon Go: ‘We are enjoying what it is doing for our business’
Sarah VizardMcDonald’s was the first brand to advertise on Pokémon Go and says the tie-up is part of its strategy to ensure it is involved with innovative and new marketing platforms.
Revealed: Marketing Week Masters 2021 Brand of the Year shortlist
Marketing Week ReportersFive brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
Vote for your 2021 Brand of the Year
Marketing Week ReportersThe shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Why brands must face up to the employee burnout crisis
Matt BarkerAs we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Grace Kite on how to use econometrics and get it right
Marketing Week ReportersEconomist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.