What the agency hears
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Pressure is on for Mondelez’s switch from a local to regional marketing to drive short-term growth after its ploy to raise wholesale prices knocked market share and sales volumes in its latest quarter.
Lucozade is launching a low sugar variant to target heath conscious older consumers as it boosts its NPD outlay to widen the appeal of a sports and energy category in sharp decline.
The ‘millennium generation’ of 14 and 15 year olds are the most technology-savvy in the UK, benefitting from access to broadband and digital communications while growing up, according to research.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.