The Festival of Marketing is a wonderful thing. Nowhere in the UK can you enjoy the depth and breadth of expertise and experience imparted by top marketers, business leaders and entrepreneurs – in one place, over two days.
If marketers want to effectively target millennials they need to start listening to younger business leaders and stop being so dismissive, says Liam Harrington, co-founder and CEO of Unilad.
Sir Martin Sorrell expects further admissions that brands have over-invested in some areas of digital after Procter & Gamble said it went too far in targeting consumers on Facebook.
There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.