The Festival of Marketing is a wonderful thing. Nowhere in the UK can you enjoy the depth and breadth of expertise and experience imparted by top marketers, business leaders and entrepreneurs – in one place, over two days.
If marketers want to effectively target millennials they need to start listening to younger business leaders and stop being so dismissive, says Liam Harrington, co-founder and CEO of Unilad.
Sir Martin Sorrell expects further admissions that brands have over-invested in some areas of digital after Procter & Gamble said it went too far in targeting consumers on Facebook.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns, with a stellar jury of senior marketers lined up to determine the winners.
AB InBev’s volume sales declined by 15.3% in North America in the final quarter of the year, this was primarily driven by Bud Light, over six months on from a boycott of the brand.
The business cut marketing spend by 25% in 2023, despite making key hires in ecommerce and retail media.
Tasked with managing the tensions between long and short-term growth, Mars Food & Nutrition marketing boss Matthew Graham explains how his team focused on “fewer, bigger, better” innovation.