From 
What to consider when adopting a test-and-learn approach
What are the benefits of adopting a test-and-learn mindset and how can it be done effectively?
How Auto Trader boosted performance marketing by taking a test and learn approach
Marketing Week ReportersAuto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
How brands can use ‘human-centred’ AI to help create business value
MaryLou CostaMany companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
Mars’ top marketer on the value of ‘progress over perfection’
Manny PhamThe brand’s marketing vice-president for Europe talks about Mars Wrigley’s growth plans for ecommerce and the fact you often “learn more through the failures”.
FA, Sainsbury’s, Gousto: 5 things that mattered this week and why
Marketing Week ReportersFrom the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The consumer shifts that should inform your post-pandemic strategy
Marketing Week PartnerThe last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
‘Marketing has a big role to play’: British Airways on the brand’s recovery post-pandemic
Michaela JeffersonAs the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
Ehrenberg-Bass: Narrow targeting ‘counter-productive’ to B2B growth
Michaela JeffersonThe road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.