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Norwich City FC eyes global brand status

Seb Joseph

From competing in the third tier of English football to vying for the attention of billions in the world’s most celebrated football league, Norwich has come a long way in three years and now has its sights set on exploiting the reach of its new found exposure.

Olympics Stadium

Sir Martin Sorrell: ‘Olympic legacies stalling’

Seb Joseph

WPP chief Sir Martin Sorrell has warned that London 2012 sponsors may struggle to complete their long-term legacy initiatives claiming that some brands’ commitment to their post-Olympic campaigns are already starting to “fluctuate” because of a lack of economic visability.

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