September sees one of Marketing Week’s richest content schedules of the year, including a host of digital events designed to add to your marketing toolkit and help you meet the challenges of driving growth in today’s market.
Here are a few of the highlights:
Delivering personalised customer experiences to boost retention and loyalty
Thoughtful personalisation starts from listening to your customers and brands should engage with customers in a meaningful way as they jump from email to your app, to mobile and theweb, from one device to another. Join our webinar to discover these key takeaways:
- First-hand insights from ITV including how the business has adapted their customer engagement strategy over time to create relevant personalised experiences to retain their customers
- Learn how companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business growth.
The new content and creative engine for a digital first world
Modern customers expect fast, consistent, personalised, impactful and agile digital experiences across every touchpoint and channel. Increasingly, the limiting factor has become the volume of creative content needed to fuel personalised customer experiences and online ad campaigns.
We will share tips and real-life examples of how some of the world’s leading brands are using digital asset management to:
- Offer consistent, on-brand digital experiences across all digital channels
- Massively reduce spend on new content creation and product launches
- Deliver the growing volume of digital content using automation.
Rebooting the travel industry: Positioning data for growth and recovery in 2021
Thanks to the successful rollout of the Covid vaccine, global travellers feel more hopeful about travelling in 2021, but the path to success is by no means easy, from technology to cultural barriers and wider privacy crackdowns potentially acting as a barrier to success.
In exploring these issues, this webinar will examine the findings of a recent Econsultancy study in partnership with Tealium. Areas of focus will include:
- Exploring changing customer expectations
- Executive confidence around their data strategy
- Tech investments to better harness customer signals
- Tactics to overcome the double demise of Apple’s IDFA tracking tool and third-party cookies.
Rewards versus discounts: How to foster engagement without cutting prices
What does the next generation of promotions look like? The latest research from branded payment experts Blackhawk Network explores the effectiveness of using reward-based promotions versus discounts today.
Join this Marketing Week webinar to learn how to overhaul your customer acquisition, retention and loyalty strategy. You’ll find out:
- How to maximise marketing effectiveness and profitability, and grow sales and profits over time
- The top factors for marketers in choosing reward-based promotional tactics
- The best ways to create a positive customer experience, generate brand loyalty, and increasing customer lifetime value without devaluing your core product or service.
From surviving to thriving: What marketers learned from the pandemic that’s changed their marketing for good
With 78% of brands saying they should use the crises of the pandemic to improve, according to Salesforce’s State of Marketing report, this webinar will focus on the shifts that have taken place in organisations’ biggest challenges and priorities – as well as the things that haven’t changed – asking how organisations, and marketing as a discipline, should take this opportunity to remake themselves. It will look at:
- What organisational changes have been wrought by the pandemic, and what still needs to happen to make brands fit for the future
- Why real-time customer engagement and innovation remain the top two priorities and challenges, and how crisis can be the catalyst to push them both up the business agenda
- Why omnichannel customer journeys have risen in importance, and how brands of all kinds can take this opportunity to improve them.
The power of social listening at The Body Shop
Customer retention is vital to every business, but loyalty is hard won. To avoid getting left behind, brands must understand and anticipate what people care about, and what consumers expect of businesses in real time.
In this session, you’ll learn how global cosmetics giant The Body Shop uses social media intelligence to:
- Develop a culture of data-driven decision making across teams in 73 countries
- Understand public sentiment around key topics and build trust with consumers
- Leverage consumer and market insights to protect and grow the brand during the pandemic
- Test, launch, and iterate new offerings
- Measure brand health and campaign performance.