Bookmaker Blue Square is not a happy punter. It payed &£20,000 to Ashley Revell, who gambled everything he owned at a Las Vegas casino live on Sky One on Easter Monday, to change his name by deed poll to ‘Ashley Blue Square Revell’. Sadly for Blue Square, after Ashley won his bet, he tended to refer to himself as plain, old Ashley Revell. Unsurprisingly, the media followed suit, much to the betting company’s chagrin. A poker faced Blue Square spokesman suggested another name change for Ashley. Unfortunately, decency prevents the Diary from printing it.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.