Bookmaker Blue Square is not a happy punter. It payed &£20,000 to Ashley Revell, who gambled everything he owned at a Las Vegas casino live on Sky One on Easter Monday, to change his name by deed poll to ‘Ashley Blue Square Revell’. Sadly for Blue Square, after Ashley won his bet, he tended to refer to himself as plain, old Ashley Revell. Unsurprisingly, the media followed suit, much to the betting company’s chagrin. A poker faced Blue Square spokesman suggested another name change for Ashley. Unfortunately, decency prevents the Diary from printing it.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.