Influencers are turning the world of content on its head, matching their authentic voice and strong social following with brand expertise to create a truly compelling message. Ahead of Marketing Week’s panel at Cannes Lions next week we look at what the future of influencer marketing holds.
With the EU referendum just seven weeks away, Marketing Week explores the impact Brexit could have on growth, talent, regulation and ‘Brand Britain’.
Despite being famous for using reality TV stars such as Kerry Katona, Iceland is ditching the celebrity model for its latest above the line ad campaign as it ties up with real-life mum vloggers instead. And the frozen discounter’s joint managing director Nick Canning says the modern consumer is now ‘less interested’ in celebrity partnerships.
Marketing Week is holding its first panel discussion at Cannes Lions this year with the aim of exploring how influencers can engage the marketing cynic.
How long AI will be the most critical skill for B2B marketers remains to be seen, but staying on top of the tech and being curious could be the real route to success.
Despite the emergence of new channels, the IPA’s 2024 Making Sense report finds people are slipping back into pre-pandemic media consumption patterns.
Celebrating the “beginnings of a new M&S”, the retailer is partnering with ITV on a TV show aimed at lifting the lid on its “high-performance culture”.
Trinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.
