With the EU referendum just seven weeks away, Marketing Week explores the impact Brexit could have on growth, talent, regulation and ‘Brand Britain’.
Despite being famous for using reality TV stars such as Kerry Katona, Iceland is ditching the celebrity model for its latest above the line ad campaign as it ties up with real-life mum vloggers instead. And the frozen discounter’s joint managing director Nick Canning says the modern consumer is now ‘less interested’ in celebrity partnerships.
Marketing Week is holding its first panel discussion at Cannes Lions this year with the aim of exploring how influencers can engage the marketing cynic.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.