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Sports sponsorship in an era of scandal – how should brands respond?
Jonathan BaconReports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take?
Sport England’s This Girl Can campaign inspires 2.8 million women to get active
Mindi ChahalSport England’s This Girl Can campaign has inspired 2.8 million women to get active, according to new figures released today, but the government-funded organisation still has “a long way to go” says its director of business partnerships Tanya Joseph.
Sport England’s Tanya Joseph named ‘Marketer of the Year’
Leonie RoderickFestival of Marketing 2015: Sport England’s director of business partnerships Tanya Joseph has been named ‘Marketer of the year’ at this year’s Masters of Marketing awards at the Festival of Marketing.
O2’s Nina Bibby on the ‘genius’ of uniting commerciality and customer
Charlotte RogersAs Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
Celebrate how you support mental health, but always commit to doing more
Tanya JosephIn Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
Oystercatchers hires Posterscope’s Gill Huber as managing partner
Michaela JeffersonThe former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys rebrand: Four brands become one as it ‘invests hard’ in simplified proposition
Michaela JeffersonCurrys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.