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Sports sponsorship in an era of scandal – how should brands respond?
Jonathan BaconReports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take?
Sport England’s This Girl Can campaign inspires 2.8 million women to get active
Mindi ChahalSport England’s This Girl Can campaign has inspired 2.8 million women to get active, according to new figures released today, but the government-funded organisation still has “a long way to go” says its director of business partnerships Tanya Joseph.
Sport England’s Tanya Joseph named ‘Marketer of the Year’
Leonie RoderickFestival of Marketing 2015: Sport England’s director of business partnerships Tanya Joseph has been named ‘Marketer of the year’ at this year’s Masters of Marketing awards at the Festival of Marketing.
‘Timely, timeless, never political’: Why HSBC is evolving its brand purpose
Manny PhamHSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
B2B, values, convenience: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Marketing Week Top 100 2021: The top marketers in food and drink retail
Marketing Week ReportersMarketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Nike, The Guardian, Cadbury: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.