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Sports sponsorship in an era of scandal – how should brands respond?
Jonathan BaconReports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take?
Sport England’s This Girl Can campaign inspires 2.8 million women to get active
Mindi ChahalSport England’s This Girl Can campaign has inspired 2.8 million women to get active, according to new figures released today, but the government-funded organisation still has “a long way to go” says its director of business partnerships Tanya Joseph.
Sport England’s Tanya Joseph named ‘Marketer of the Year’
Leonie RoderickFestival of Marketing 2015: Sport England’s director of business partnerships Tanya Joseph has been named ‘Marketer of the year’ at this year’s Masters of Marketing awards at the Festival of Marketing.
How Coty’s ‘quaranteam’ is helping it stay on top of beauty trends
Molly FlemingFrom creating a “work from anywhere policy” to building a new direct-to-consumer site in just three weeks, Coty is using Covid-19 to reset its business.
Recommended reading: Keeping up with customers and a roadmap for change
Matthew ValentineMarketing Week reviews the latest books and articles for marketers.
Asos: Being open and transparent is key to building brand trust
Sarah VizardAsos believes the Covid-19 pandemic and supply chain allegations at rival Boohoo make clear and transparent communication more important than ever.
Marketing and Machines: How AI helps brands make their media effective
Marketing Week PartnerWe explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.