What’s the value of being an early sponsor of emerging sports?
Formula E, UFC and eSports are giving rise to a raft of lucrative sponsorship opportunities for brands that get involved early.
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Why brands should invest as much ad spend in eSports as in Premier League Football
Thomas HobbsAs the world’s largest gaming company Activision Blizzard relaunches its Major League Gaming TV (MLG.tv) eSports platform, it claims that brands that ignore video gaming as a sport are missing out on a potential audience of more than 300 million millennials.
How brands can score at Euro 2016
Mindi ChahalWith just three weeks to go until UEFA Euro 2016 kicks off, two separate studies suggest that TV is not the only option for brands looking to engage fans, who should be looking to target women as well as men across online, radio, print and mobile.
Twitter signs up Budweiser and Stella Artois to sponsor its Euro 2016 and Wimbledon highlights
Thomas HobbsAs it continues its push into live sport, Twitter has announced that Budweiser has agreed a deal with ITV Sport to sponsor its exclusive Euro 2016 highlights on the social media platform throughout the month-long tournament.
Unsung heroes and asking the right questions: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Coca-Cola, Unilever, Danone: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Aviva on why in-housing econometrics is no ‘silver bullet’ for success
Marketing Week ReportersBringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
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Tiffany’s brand needs an update – in fashion, that means alienating loyal customers
Mark RitsonThe new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.