What’s the value of being an early sponsor of emerging sports?
Formula E, UFC and eSports are giving rise to a raft of lucrative sponsorship opportunities for brands that get involved early.
Formula E, UFC and eSports are giving rise to a raft of lucrative sponsorship opportunities for brands that get involved early.
As the world’s largest gaming company Activision Blizzard relaunches its Major League Gaming TV (MLG.tv) eSports platform, it claims that brands that ignore video gaming as a sport are missing out on a potential audience of more than 300 million millennials.
With just three weeks to go until UEFA Euro 2016 kicks off, two separate studies suggest that TV is not the only option for brands looking to engage fans, who should be looking to target women as well as men across online, radio, print and mobile.
As it continues its push into live sport, Twitter has announced that Budweiser has agreed a deal with ITV Sport to sponsor its exclusive Euro 2016 highlights on the social media platform throughout the month-long tournament.
Determined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Consumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
Brands such as Morrisons, Tango and Branston are bringing back slogans from their past, which they say still have resonance with consumers.
Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.