What’s the value of being an early sponsor of emerging sports?
Formula E, UFC and eSports are giving rise to a raft of lucrative sponsorship opportunities for brands that get involved early.
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Why brands should invest as much ad spend in eSports as in Premier League Football
Thomas HobbsAs the world’s largest gaming company Activision Blizzard relaunches its Major League Gaming TV (MLG.tv) eSports platform, it claims that brands that ignore video gaming as a sport are missing out on a potential audience of more than 300 million millennials.
How brands can score at Euro 2016
Mindi ChahalWith just three weeks to go until UEFA Euro 2016 kicks off, two separate studies suggest that TV is not the only option for brands looking to engage fans, who should be looking to target women as well as men across online, radio, print and mobile.
Twitter signs up Budweiser and Stella Artois to sponsor its Euro 2016 and Wimbledon highlights
Thomas HobbsAs it continues its push into live sport, Twitter has announced that Budweiser has agreed a deal with ITV Sport to sponsor its exclusive Euro 2016 highlights on the social media platform throughout the month-long tournament.
Market research budgets return to growth as marketing spend rises rapidly
Michaela JeffersonMain media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
How marketers are reshaping culture and collaboration for a post-pandemic era
Marketing Week PartnerFor 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
GSK: Marketers need a ‘mature conversation’ about personalisation
Charlotte RogersIs personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Thomas Cook on reviving its struggling brand with a startup mentality
Manny PhamTwo years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.